Stop Forecasting
Fiction
Cut through the noise of rep optimism and CRM fiction. Get high-fidelity signals from actual conversations—so you know which deals are real before you commit them to the board.
The Forecast Problem
Forecasts are stories we tell ourselves. The question is whether they're based on evidence.
Stories, Not Evidence
Reps forecast based on narratives they construct—'The meeting went well, they loved the demo'—not objective evidence.
Inside View Bias
Humans naturally construct plausible narratives and mistake them for predictions. Every deal feels winnable from the inside.
CRM Reflects Optimism
Deal stages are based on activities completed, not customer reality. 'Proposal sent' doesn't mean they're buying.
The emotional problem: Reps resist honest qualification because acknowledging gaps feels like admitting failure. So fiction becomes commitment.
The Three Whys Framework
If any of these is missing from the conversation, the deal is fiction—regardless of what stage it's in.
Why does this cost money?
Quantified pain—not vague 'efficiency gains'
If missing: No cost quantified in any call
Why us?
Competitive differentiation—why not the alternative
If missing: Haven't addressed competitor comparison
Why now?
Urgency or compelling event driving timeline
If missing: No timeline or event discussed
How AmpUp Helps
AI that looks at the evidence, not the story.
Analyze Actual Conversations
AI looks at what the customer actually said—not what the rep interpreted or hoped.
Flag Missing Evidence
Automatically surfaces deals missing key buying signals. 'No compelling event discussed.'
Remove Emotional Friction
System shows gaps neutrally—it's not the manager calling out the rep, it's data.
Objective Deal Scores
Health scores based on conversation evidence, not CRM checkboxes.
Before committing this deal: Address "Why us?" explicitly. Ask about alternatives they're evaluating. Current stage (Proposal) is ahead of evidence.
Not Just CRM Data
AmpUp analyzes what the customer actually said in conversations—not what the rep entered in Salesforce.
"The deal stage says Proposal. The conversations say we haven't addressed their main concern yet."
Ready to Stop Forecasting Fiction?
See how AmpUp can improve your forecast accuracy with real buying signal detection.
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