Your team has Gong.
They're still not using it.
AmpUp doesn't replace Gong — it makes Gong worth the investment. We turn conversation data into coaching reps actually use, practice that builds real skills, and prep that wins deals.
Forget the feature list.
Look at the numbers.
Every AI sales tool has features. Very few can show you what happens when reps actually use the product.
(industry average)
(production data)
AmpUp data from production deployment. Gong figures based on anonymized conversations with sales leaders at 6 enterprise organizations (5,000+ seat deployments).
Gong has an adoption death spiral.
You've probably seen it.
Here's what we hear from almost every large Gong deployment.
Reps don't see the value
There's no clear line between using Gong and earning more money. So they kick the recording agent off calls. More than half of reps do this.
Managers can't keep up
Listening to 40-minute calls to find coaching moments doesn't scale. Less than 3% of calls get reviewed. Reps know nobody's watching.
High usage ≠ better results
The one team using Gong 2x more than everyone else? Same revenue numbers. Word spreads fast. "Even the people who use it aren't doing better."
Adoption drops further
Why would a rep record their calls if the top Gong team isn't outperforming anyone? It becomes an administrative burden, not a revenue tool.
The result
You paid for an intelligence platform that most of your team ignores. Not because Gong is bad at what it does — it's excellent at recording and analyzing. But insights alone don't change behavior.
AmpUp breaks the loop by giving reps a reason to care. When your call data flows into personalized coaching, realistic practice, and meeting prep that actually helps you close — you stop kicking the agent off.
The conversation behind closed doors
What sales leaders are saying about their Gong investment — and what they need next.
We spent seven figures on Gong. A year later, more than half our reps are still removing the recording bot from calls. The ones who don't? Their numbers aren't any better. We can't keep defending this investment to the board without something that actually moves the needle.
CRO — $150M B2B SaaS Company
I have 12 reps. I'd need to listen to 30+ hours of calls a week to coach them properly with Gong. I listen to maybe two. The rest get a summary and a pat on the back. I want to spend my time coaching, not reviewing calls to get to a place where I'm able to coach.
VP of Sales — Top-3 North American EV Manufacturer
Our reps told us point blank: "Show me how this helps me close more deals and I'll use it. Until then, it's just surveillance." We tried mandating adoption. It went from 20% to 35% and then right back down. You can't mandate your way out of a value problem.
Head of Sales AI Strategy — Top-5 Enterprise Database Software Vendor
The moment we layered in a tool that could take Gong's call data and turn it into actual coaching — personalized to each rep, tied to the deals in their pipeline — adoption flipped. Reps started requesting that calls be recorded. Managers finally had leverage. We went from begging people to use the system to people asking for more.
SVP of Sales Operations — Fortune 500 Cybersecurity Company
Nobody ever explained how recording my calls would help me make more money. It felt like my manager was just building a file on me. Once I could actually prep for calls using my own past conversations and practice against real objections from my deals — I wanted every call recorded. That data became mine, not just management's.
Senior Enterprise AE — $2B+ Technology Company (anonymous internal survey)
Gong tells you what happened.
AmpUp changes what happens next.
Gong
The Intelligence Layer
World-class conversation intelligence. Records calls, transcribes them, identifies patterns, gives managers visibility. If you need to know what happened on a call, Gong is the answer.
Where it stops: Gong surfaces insights. What you do with them is up to you. A manager has to find time to review calls, identify coaching moments, connect them to methodology, and deliver feedback — for every rep, on every deal. At scale, it doesn't happen.
AmpUp
The Execution Layer
Picks up where Gong stops. Ingests your conversation data — from Gong, your CRM, email, every customer interaction — and does three things automatically:
1. Coaches every rep, continuously
Sales Brain analyzes winning behaviors across your entire org — by region, team, deal stage — and builds personalized coaching for each rep. It finds what your best closers do differently and teaches it to everyone.
2. Creates practice from real deals
Roleplay built from actual objections reps face in their pipeline right now. The objection heard yesterday becomes tomorrow's practice session — with coaching on how top performers handle that exact situation.
3. Prepares reps for every conversation
Auto-generated pre-call prep from past calls, CRM, email, and deep research. Then a voice/chat session with the AI agent for specific prep questions — producing a second tailored document. Two layers of prep, zero manual work.
True continuous learning vs. static rules
Other tools say "AI learning" but use static analysis rules underneath. AmpUp's Sales Brain learns from every deal outcome across your entire org and feeds it back into coaching, roleplay, and prep — automatically. It's not learning how to coach one rep better. It's learning what's actually winning deals across your whole company and distributing that intelligence to everyone.
What does this mean in dollars?
Drag the sliders to match your team. See what a 30% revenue lift looks like.
At a 30% revenue increase from improved coaching
Additional revenue per rep
$234K
Total additional revenue
$117M
ROI on $1M AmpUp investment
117x
"What would 20–30% more revenue across your most important accounts represent to your stock price? This isn't a small problem. This is a stock-price-moving project."
AmpUp + Gong: Complete the revenue stack
Keep Gong. Add the execution layer that makes it pay off.
Gong does what Gong does best
Record every call. Transcribe. Analyze. Surface deal risks and pipeline patterns. Gong is your intelligence layer — keep using it.
AmpUp ingests and connects
Pulls in Gong's data alongside your CRM, email, and deal outcomes. Sales Brain connects the dots: which behaviors actually progress deals? Which patterns predict wins?
Reps get better — automatically
Personalized coaching. Roleplay from this week's real objections. Pre-call prep with full history. Every rep gets what they need — without waiting for a manager.
The Flywheel
More coaching → better results → reps see the value → reps keep calls recorded → more data → better coaching. The negative feedback loop becomes a positive one.
"Doesn't Gong already do AI coaching?"
We get this question a lot. Here's what teams tell us after trying Gong's AI features:
"We were told Gong's AI would transform coaching. In practice, it's keyword tracking and scorecards we have to build manually. There's no actual learning loop. The 'AI coaching' is really 'AI-generated summaries that a human still has to act on.'"
Director of Revenue Operations — $500M SaaS Platform
Built for the deals that matter
SOC 2 Type II
Compliant
HIPAA
Coming Q2 2026
ISO 27001
Coming Q2 2026
Gong Native Integration
Direct data ingestion
CRM Integration
Salesforce, HubSpot, Custom
SSO / SAML
Enterprise authentication
Frequently Asked Questions
Your Gong data is sitting there.
Let's put it to work.
See how AmpUp turns conversation intelligence into revenue. We'll show you — with your data, your team's real deals — exactly what changes.