What Claude Can Do for Sales & Where It Stops: Live demo with AmpUp founders
Amit Prakash
CEO and Founder, AmpUp
Rahul Balakavi
Co-founder, AmpUp
We're going unscripted
In our last session we showed you what Claude Code can find in your CRM and call data. This time we build it live in front of you — break it honestly, and show you what actually scales for a real sales team.
Can't make it live? Register anyway. We'll send you the full recording.
Everyone's talking about connecting Claude to their sales stack.
We're going to do it live. And then show you where it breaks.
This isn't a polished pitch deck with screenshots of things that work. It's a live demo where we wire up HubSpot and Fireflies to Claude via MCP in real time, ask real deal-level questions, and walk you through the trade-offs that nobody puts in their webinar invite. What it costs. How long it actually takes. Why a working prototype doesn't become a working system for a team of 20.
Your Speakers
Amit Prakash
CEO and Founder, AmpUp
Amit co-founded ThoughtSpot, the AI-powered analytics company that reached a $4.2 billion valuation, where he served as CTO and led the engineering team behind search-driven analytics used by Walmart, Apple, and BT. Before ThoughtSpot, he was a founding engineer on the Bing team at Microsoft and led analytics engineering at Google AdSense. He holds a PhD in Computer Engineering from the University of Texas at Austin and is co-author of Elements of Programming Interviews. He founded AmpUp to close the gap between what top sales reps do and what everyone else gets away with.
Rahul Balakavi
Co-founder, AmpUp
Rahul leads engineering and product at AmpUp. Background spans Roblox, ThoughtSpot, Yahoo Research, and Amazon, with deep expertise in NLP, machine learning, and search. He built the intelligence layer that turns your meetings, emails, and CRM data into answers your team can pull in seconds.
What We'll Cover:
Live setup:
Connecting HubSpot and Fireflies to Claude via MCP, built in front of you from scratch.
Real questions, real answers:
Deal-level queries against live data covering win probability, objection patterns, rep readiness, and pipeline risk.
The honest breakdown:
What this actually costs in engineering time, API spend, and maintenance, and why most teams who build the prototype never ship it to production.
What AmpUp adds:
Faster answers without the setup, proactive deal alerts, rep coaching tied to real call behavior, and the execution loop Claude alone can’t close.
Who should attend
Sales leaders
VPs, Directors, and Heads of Sales scaling team performance with AI
RevOps and Sales Ops professionals
Managing CRM and meeting data who want to know what MCP integrations genuinely deliver
Sales Enablement leaders
Building coaching and onboarding programs who need to know where AI helps and where the gap is still human
CROs and CSOs
Evaluating AI-native tools and tired of demos that only show the best-case scenario
Event Details
Can't make it live? Register anyway. We'll send you the full recording.