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Platform → Courses

Your best training material is
already on your recordings

Decks, manuals and videos go in, the same as any course builder. So do the calls your team is already recording, which is the part nobody else does: Sales Brain finds the moves that actually close, and the course teaches them back as chaptered lessons with AI instructors and live roleplay.

30%*

revenue uplift after roleplay practice

Bottom → top*

quartile movement inside 30 days

$15M*

opportunity found in ~1,000 interactions

*From the EV manufacturer pilot and an enterprise Sales Brain analysis of roughly 1,000 interactions.

Where the Curriculum Comes From

A course generator can read the documents you give it. Courses reads the job being done.

01Company Brain

Reads the source material, wherever it lives

Connect the systems the work already runs through and Company Brain reads them directly: recorded calls and sessions, your knowledge base, the CRM, the docs. Over a thousand integrations, so nobody has to go find the material, export it to a file and upload it. What good looks like stops being a hunch and becomes something measured.

02Skill Lab

Turns it into a course, then makes them prove it

Courses live inside Skill Lab, so teaching and practice are one thing rather than two tools. What the Brain found becomes chaptered lessons with AI instructors, and each one ends in a live spoken assessment scored against your rubric. The score sits on the same profile as the learner's real work, so you can see whether the training moved anything.

Training built only from documents teaches the official version of the job. This teaches the version that works.

Courses Were Built to Be Finished. These Are Built to Be Used.

Every team has a folder of courses somewhere. Slide decks turned into click-through modules, a quiz at the end, a completion report nobody trusts.

The problems are structural. Building a course takes weeks, so courses lag the product. Watching a course proves attendance, not ability. And the day the source material changes, the course starts to rot, quietly, until someone finds out a cohort learned the old version.

There is a deeper one underneath. Most training is written from documents, and documents describe the official version of the job. The version that actually closes deals lives in recordings nobody has time to watch. Courses is built to start there instead.

From Source Material to Scored Practice

Six steps, and the last one keeps running.

Step 1

Start from what you already have

Upload decks, PDFs, manuals, videos and existing SCORM or H5P packages, the same as anywhere else. Then connect the systems the work actually runs through: the CRM, the notetaker, the calendar, and a thousand more. Context arrives on its own instead of someone exporting it to a file first. That corpus stays attached to the course as its source of truth.

Step 2

Generate the course

AmpUp drafts chaptered lessons delivered by AI instructors, with your experts' cloned voices if you want them, plus quizzes and roleplay scenarios grounded in the source material.

Step 3

Review like an editor, not a producer

You are the QA gate. Mark up anything in plain English and the affected lesson regenerates. Nothing reaches learners without your sign-off.

Step 4

Add practice that talks back

Lessons end in live voice roleplay against personas built from the curriculum: a buyer, an examiner, a frustrated customer. Concept games and richer interaction patterns go beyond standard LMS blocks, including game-engine content through direct integration with engines like Unity.

Step 5

Deliver anywhere

Assign inside AmpUp, share a link, export SCORM, or connect over LTI to the LMS you already run. The roleplay goes with it either way: the live scored conversation still runs inside Moodle or Canvas, which packaged course content is not normally able to do. You do not have to move your LMS to give learners something better than slides.

Step 6

See who is stuck before it costs you

The industry reports a completion percentage. AmpUp records every interaction as its own event: drop-off point per lesson, each answer rather than the total, full roleplay transcripts, a score per rubric criterion per attempt. So you act on a named learner and a named concept while the cohort is still in the course, not in the post-mortem. When the source material changes, regenerate the affected lessons with one click.

SCORM & H5P in, SCORM or LTI out with the roleplay intact
AI instructors with cloned expert voices
Roleplay checkpoints & concept games
One-click regeneration when sources change

What Makes Courses Different

Real instructional design, applied for you

Courses are not a summary with a quiz stapled on. AmpUp infers the design model that fits the material and the performance goal, ADDIE for a full program, Gagné's sequencing inside a lesson, objectives written at a stated Bloom's level with assessment generated to match. You can see the model it chose and change it.

Built for training teams, not just sales teams

The heaviest programs on Courses are not sales. An EV maker retraining a service network on a product that ships monthly, a franchisor selling its playbook to a hundred owner-operators, an avionics manufacturer building certification content, an aviation association credentialing technicians across independent shops. Instructional designers run Courses as their AI LMS: SCORM and LTI both ways, examiner personas for verbal assessment, and analytics that prove competence instead of attendance.

The measurement layer your LMS is missing

A traditional LMS learns one thing per block: completed or not. Courses instruments a level below that, every interaction as an event, so it reports which concept a named learner fumbled, on which attempt, and whether they could hold the conversation under pressure. Completion percentage becomes one field in the report instead of the whole report.

Who is already running this

Four programs, kept anonymous. What they have in common is not the industry. It is that competence had to be demonstrated rather than recalled, and the people qualified to assess it were the scarcest resource in the building.

Electric vehicle manufacturer

Product training that changes faster than it can be written

The constraint
Software-defined vehicles ship new capability on an over-the-air cadence, so any course built the traditional way is describing last quarter's car. Retraining sales and service staff across the network meant rebuilding decks nobody could keep current.
What runs on AmpUp
Courses are generated from release material and real recorded customer conversations, then regenerated against the source when the product moves. Reps rehearse the new objection out loud before they meet a buyer holding it.

In the pilot, bottom-quartile performers reached top-quartile performance inside thirty days.

National home remodeling franchisor

Training as something you sell, not something you absorb

The constraint
A franchisor is judged on how consistently a hundred owner-operators execute, and each one runs their own hiring and onboarding. Head office could publish a manual. It could not put a trainer in every territory.
What runs on AmpUp
The franchisor builds its playbook once as a course with scored roleplay checkpoints, then distributes it through the network. Franchisees buy the training as part of what the brand provides, and head office can see which locations actually completed and passed.

The training organization stopped being a cost center and became part of the franchise offer.

Avionics manufacturer

Certification content for a regulated, technical audience

The constraint
Certification material for avionics is dense, version-controlled and unforgiving. Building it means senior engineers writing course content instead of engineering, and any hardware or firmware revision invalidates part of the library.
What runs on AmpUp
Courses are generated from the technical documentation that already exists, with the source library staying attached so a revision regenerates the affected lessons rather than triggering a rebuild. Assessment is a spoken walkthrough scored against the same rubric for every candidate.

Subject matter experts review a draft instead of authoring from a blank page.

Aviation industry association

Certifying technicians across member organizations

The constraint
An association credentialing technicians across hundreds of independent member shops has the hardest version of this problem: no shared LMS, no shared calendar, and an assessment that has always required a qualified examiner in the room.
What runs on AmpUp
The examiner becomes a persona built from the association's own standards, so a candidate anywhere can be assessed the same way, on demand, with a transcript and a score per competency behind the credential.

Assessment capacity stopped being limited by how many senior examiners could travel.

Customer programs described at the sector level at their request. The quartile figure is from the EV manufacturer pilot covered in our case studies.

Frequently Asked Questions

Watch It Build One From Your Own Calls

Give us access to a handful of recorded conversations. We will show you the course that comes back and the behavior it teaches.

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