AI Sales Coaching Pricing in 2026: What 9 Platforms Actually Cost

TL;DR: Most AI sales coaching platforms hide their pricing behind a demo request. Of the nine vendors in this guide, only AmpUp and Sybill publish per-seat rates you can read without talking to sales. Everyone else quotes by seat count, module selection, and contract term, and several layer on a platform fee, an implementation fee, and a seat minimum that together can double the effective cost per user. This guide separates what vendors publish from what third parties estimate, so you can build a budget before you enter a sales process. You can see AmpUp’s full pricing right now, or start a 14-day trial without talking to anyone.

Why AI sales coaching pricing is so hard to find

Sales-gated pricing is the norm in this category, and it is a deliberate commercial choice rather than an oversight. When every quote is custom, the vendor can price to your budget instead of to a rate card, which is why two companies with similar headcounts routinely pay very different numbers for the same product.

The practical problem for you is that a per-seat rate is only one line of the bill. What usually stays hidden until late in procurement is the platform fee that applies regardless of user count, the implementation charge, the seat floor, the modules that turn out to be separately licensed, and the renewal uplift baked into year two. Buyers who budget off a quoted seat rate and nothing else tend to discover the rest of the invoice after the business case has already been approved.

There is also a timing cost that rarely gets counted. A quote-based vendor means discovery calls, a security review, a proposal cycle, and a negotiation before you know whether the tool fits your budget at all. That can add six to ten weeks to an evaluation that a published price would have resolved in an afternoon.

Everything below is labeled by source. Vendor-published means the number appears on the vendor’s own site. Third-party estimate means the figure comes from procurement marketplaces, review platforms, or buyer reports, and should be treated as a planning range rather than a quote.

AI sales coaching pricing comparison

Platform	Pricing published?	Reported cost	Seat minimum	Free trial
AmpUp	Yes, three tiers on site	$37, $112, or $187 per seat per month billed annually. Enterprise is custom	None. Plans start at one seat	14 days, no credit card
Sybill	Yes, tiered plans on site	Reported figures cluster between roughly $19 and $90 per user per month depending on tier and billing term	Not published	14 days on the Business plan
Gong	No	Third-party estimates put licenses near $1,200 to $1,600 per seat per year, plus a platform fee commonly reported between $5,000 and $50,000	Buyer reports point to roughly 15 seats	Not offered publicly
Salesloft	No	Third-party estimates put list pricing between roughly $75 and $200 per user per month, with negotiated deals often landing lower	Not published	Not offered publicly
Mindtickle	No	Vendr marketplace data puts the median contract near $44,000 per year across a wide band	Not published	Not published
Rilla	No	Estimates vary widely by source, from roughly $80 per user per month to $4,000 per user per year	Buyer reports point to roughly 5 seats	Not published
Siro	No	Third-party reports cite figures above $3,000 per user per year	Reported but not published	Not published
Hyperbound	Partially. Free tier, paid plans quoted	One community report cites enterprise plans from roughly $15,000 per year	Not published	Free tier available
Second Nature	No	Third-party estimates cite roughly $30 to $40 per seat per month with annual minimums near $20,000	Not published	Trial reported on G2

Two things are worth saying plainly about this table. First, the estimate columns are not quotes, and several of the sources publishing Rilla and Siro figures are direct competitors with an obvious interest in the number looking high. Second, the spread within a single vendor tells you something real. When credible sources disagree by a factor of four on what a platform costs, that is the pricing model working as designed.

How to read a third-party pricing estimate

Third-party pricing content is useful for planning and dangerous for procurement, and the difference comes down to a few questions worth asking of any number you find.

Who published it, and what do they sell? A competitor’s pricing page for your shortlisted vendor is marketing, and the number will usually be framed to look expensive. Procurement marketplaces such as Vendr work from anonymized contract data, which makes their bands more reliable, though still historical.

What does the number include? Some sources quote the license only, some quote total first-year cost with implementation, and some quote effective cost per active user after accounting for unused seats. Those three numbers can differ by two to three times for the same contract.

How old is it? Pricing in this category moved substantially in 2025 and 2026. Gong restructured its packaging, and Salesloft’s merger with Clari closed in December 2025 and is reshaping how the combined product is bundled and renewed. Anything published before mid-2025 should be discounted heavily.

AmpUp

Best for: Teams that want published per-seat pricing, no seat minimum, and a behavioral coaching loop that sits on top of the CRM and call tools they already run.

AmpUp analyzes interactions across four behavioral drivers, which are preparation, objection handling, closing discipline, and product knowledge. Sales Brain writes those signals back into Salesforce or HubSpot as structured fields, Atlas turns them into pre-call briefs and post-call debriefs, and Skill Lab builds practice scenarios from the objections currently sitting in your pipeline. The full sequence is laid out in how the execution loop works.

On results, AmpUp’s analysis of roughly 1,000 enterprise sales interactions found that well-prepared interactions progressed 6.8 times more often than poorly prepared ones. A Skill Lab pilot with a US EV manufacturer produced a 3 percentage point improvement in close rates with more than 80 percent weekly usage after week two. Those are directional pilot figures rather than guaranteed outcomes, and they should be read that way.

AmpUp is designed to complement rather than replace, so Salesforce and HubSpot keep owning the customer record and Gong or Chorus can keep recording calls. It also ships its own notetaker if you do not already have a recording tool, which means it can work either as a layer on an existing stack or as the whole thing. The full list is on the integrations page.

Pricing: Three published tiers, billed annually. Starter is $37 per seat per month at $450 per year, Pro is $112 per seat per month at $1,350 per year, and Power is $187 per seat per month at $2,250 per year. Enterprise is custom quoted and adds unlimited integrations, SSO and SCIM, org-pooled credits, and API access. Every plan includes a 14-day free trial with no credit card, and there is no seat minimum, so a single rep can buy a seat.

The honest caveat on AmpUp’s own model is that four premium features draw from credits rather than being unlimited. Live voice roleplay above your allowance, live avatar coaching, verified phone reveals, and email enrichment are metered at published rates, with 100 credits equal to $1. Everything you do daily, including meeting analysis, unlimited notetaker calls, briefs, roleplay scripts, courses, and prospecting, is unlimited in every seat. Budget the credit line if your team leans heavily on live voice or avatar practice.

Pros

• Published per-seat pricing on all three standard tiers, with annual totals shown alongside monthly rates.
• No seat minimum, so small teams and single reps can start without a contract negotiation.
• A 14-day free trial with no credit card and no sales call required.
• Behavioral signals write back into the CRM rather than living in a separate dashboard.
• Works alongside an existing conversation intelligence tool or replaces it with a built-in notetaker.
• Published credit rates for the four metered features, so overage is calculable in advance.

Cons

• Four premium features are credit-metered, which introduces a variable line item that flat-rate tools do not have.
• The pattern engine compounds with interaction volume, so low-activity motions take longer to produce clear findings.
• Buyers who only want call summaries will be paying for coaching and practice capability they do not plan to use.
• Enterprise deployment still requires a quote, though it starts from a published baseline rather than a blank page.

Gong

Best for: Enterprise revenue teams that want conversation intelligence, forecasting, and deal visibility consolidated into one platform, with the budget and procurement capacity to support it.

Gong records and analyzes customer conversations and organizes those signals around reps, accounts, and opportunities. It is the category leader by review volume and enterprise footprint, and it is also the least transparent vendor on this list.

Pricing: Gong does not publish pricing. Third-party analyses converge on a three-part structure of a per-user license, a mandatory annual platform fee, and a one-time onboarding charge. Reported license figures cluster between roughly $1,200 and $1,600 per seat per year for the core Foundations package, with the platform fee reported anywhere from $5,000 to $50,000 per year depending on account size. Add-on modules for forecasting and engagement are licensed separately and require a Foundations license for the same user.

Two structural details matter more than the headline rate. Multiple buyer reports point to a seat minimum near 15, which sets a practical contract floor well above what a small team can absorb. And because the platform fee applies regardless of user count, the effective cost per user is highest for the smallest teams, which is the opposite of how most buyers assume software scales.

Ask for a written quote that separates license fees, platform charges, onboarding, add-ons, renewal uplift language, and the seat floor. If you are running the comparison seriously, our Gong alternatives guide and the AmpUp versus Gong breakdown cover where the two products actually overlap.

Salesloft

Best for: Sales engagement teams that want cadence management, dialing, and coaching in one platform rather than buying engagement and coaching separately.

Salesloft is a sales engagement platform with conversation intelligence layered in, which makes it a different shape of purchase than a dedicated coaching tool. The relevant context for 2026 is the Clari merger, which closed on December 3, 2025 and is actively reshaping packaging and renewal economics across the combined portfolio.

Pricing: Salesloft does not publish rates. Third-party estimates place list pricing somewhere between roughly $75 and $200 per user per month across its tiers, with procurement data suggesting mid-market buyers frequently negotiate into the lower half of that range on annual or multi-year terms. The dialer is consistently reported as a separate add-on rather than included in the base tiers, which is the single most common budgeting surprise buyers report.

Ask Salesloft to separate core engagement costs from conversation intelligence and coaching capability, confirm whether the dialer is included at your tier, and get the professional services estimate in writing. If coaching is your actual requirement and engagement is not, you are likely comparing a platform purchase against a point solution, and the total cost of ownership comparison should reflect that.

Mindtickle

Best for: Large enterprises standardizing onboarding, certification, and readiness across hundreds or thousands of reps.

Mindtickle is a sales readiness platform built around modules, typically covering readiness, coaching, conversation intelligence, digital sales rooms, and content experience. Module selection is the dominant driver of what you pay, which is why headcount alone predicts very little about a Mindtickle quote.

Pricing: Quote-based with no published list price. Vendr marketplace data puts the median Mindtickle contract near $44,000 per year, inside a band running from roughly $11,000 to $139,000 across the purchases in its dataset. That twelve-fold spread is the honest answer to what Mindtickle costs, and where you land depends on seats, modules, and term length. Multi-year commitments are commonly reported to unlock meaningful discounts, and implementation is a separate line item.

Ask for an itemized proposal that separates licenses, onboarding, integrations, support, and each optional module. Content development services in particular can add a substantial percentage to first-year cost if you want scenarios and courses built for you. Our Mindtickle alternatives guide covers what else fits this use case.

Rilla

Best for: Field and in-home sales organizations that need conversation intelligence for face-to-face appointments rather than video calls.

Rilla captures in-person sales conversations through a mobile app, which makes it relevant for home improvement, roofing, solar, HVAC, and similar motions where the conversation happens in a driveway rather than on Zoom. That is a genuinely different product problem than recording a video meeting, and Rilla is one of the few vendors solving it well.

Pricing: Not published, and the third-party estimates diverge more sharply here than for any other vendor in this guide. Published figures range from roughly $80 to $150 per user per month at the low end, to $199 to $349 per rep per month in the middle, to more than $4,000 per user per year at the high end. Several of those sources are competing vendors, so treat the spread as evidence that pricing is heavily negotiated rather than as a reliable range. Buyer reports commonly cite a five-seat minimum and annual contracts paid upfront.

Ask whether the quote includes mobile app access, storage, onboarding, CRM integration, and manager seats, and confirm the contract term before comparing it with anything else. If your team also needs practice before appointments rather than analysis after them, that is a different capability and worth scoping separately.

Siro

Best for: Field sales organizations that want coaching built on face-to-face conversations, particularly teams already running ServiceTitan.

Siro sits in the same category as Rilla, capturing and transcribing in-person conversations through a mobile app and surfacing coaching moments from them. Its ServiceTitan integration is the differentiator most often cited by buyers in the trades.

Pricing: Not published. Third-party reports cite figures above $3,000 per user per year alongside seat minimums and annual contracts, and at least one review reports year-over-year renewal increases in the mid teens as a percentage. As with Rilla, several of the sources publishing these numbers are competitors, so use them for planning rather than for a business case.

Ask Siro for a written quote separating software fees, onboarding, contract length, seat minimums, and renewal terms. Confirm how the app performs in low-connectivity environments and whether any usage or storage limits affect the final number.

Sybill

Best for: Individual account executives and small teams that want call notes, CRM autofill, and deal context without buying an enterprise coaching suite.

Sybill records conversations, generates summaries, drafts follow-up emails, and pushes structured data into the CRM. It is a narrower product than most of this list, and priced accordingly.

Pricing: Sybill publishes tiered plans and offers a 14-day free trial of its Business plan with no credit card required. Reported figures across review platforms and pricing trackers cluster between roughly $19 and $90 per user per month depending on tier and billing term, though the specific tier names and rates have changed more than once in the past year. Check the live pricing page rather than any secondary source, including this one.

Worth noting for comparison purposes: Sybill covers call capture, summarization, and CRM hygiene well, but it is not a coaching and practice system. If your requirement is behavioral scoring plus deal-sourced roleplay, you are comparing different categories. The AmpUp versus Sybill comparison covers where the line falls.

Hyperbound

Best for: Teams whose primary requirement is simulated buyer practice, particularly high-volume cold calling motions.

Hyperbound builds AI personas that reps can practice cold calls, discovery, and objection handling against. It is a focused roleplay product rather than a full coaching platform, and it does that job well.

Pricing: Partially published. Hyperbound offers a genuine free tier with pre-built bots, unlimited call time, transcriptions, and AI feedback, with no credit card required. The paid product, meaning custom bots, custom scorecards, the bot builder, real-call scoring, and integrations, sits behind a quote-based enterprise plan. One community comparison cites enterprise plans starting near $15,000 per year, though Hyperbound does not confirm a public figure, so treat that as a single data point rather than a benchmark.

The free tier is genuinely useful for evaluation, which is more than most vendors in this category offer. Ask about per-user costs, seat minimums, and any limits on simulation volume before comparing the enterprise quote. Our AmpUp versus Hyperbound comparison covers the scope difference between focused roleplay and a connected coaching loop.

Second Nature

Best for: Enablement and L&D teams running standardized AI roleplay for onboarding and certification at enterprise scale.

Second Nature uses 3D avatars for video-style practice, which suits teams whose reps sell over video or in person rather than on the phone. It is enterprise-only and sells through a custom quote with no self-serve option.

Pricing: Not published anywhere on the vendor site. Third-party estimates cite roughly $30 to $40 per seat per month with annual minimums near $20,000 and an implementation curve measured in weeks rather than days. Those figures are unconfirmed by Second Nature and should be treated as directional.

The demo-first posture is itself a signal about fit. Second Nature is built for organizations with an enablement function that owns scenario design and maintenance, typically at 50 reps and up. If that describes you, the friction is normal. If it does not, a transparent tool will be a faster path.

Budgeting by team size

Solo reps and teams under 10. Published pricing and no seat minimum matter more than anything else at this size, because a low per-user rate attached to a 15-seat floor is not actually a low price. AmpUp starts at one seat with a 14-day trial, and Sybill and Hyperbound both offer entry points you can evaluate without a contract. Gong is effectively unavailable at this size once the platform fee and seat minimum are applied.

Teams of 10 to 50. This is where total cost of ownership starts diverging sharply from the quoted seat rate. AmpUp’s Pro tier at $112 per seat per month puts a 25-seat deployment near $33,750 per year with no platform fee or implementation charge. A comparable Gong deployment, using third-party estimates, lands materially higher once the platform fee and onboarding are included. Model both on full first-year cost rather than seat rate.

Teams of 50 to 200. Negotiation leverage becomes real here, and quote-based vendors will discount meaningfully for multi-year terms. This is also the band where module selection dominates the bill on platforms like Mindtickle and Salesloft. Get every module priced separately, then decide which ones you will actually deploy in year one rather than buying the bundle and hoping adoption follows.

Enterprises above 200 reps. Everything becomes a negotiation, and the seat rate matters less than the renewal terms, the uplift language, and whether you can reduce seats mid-contract. Ask specifically about seat inflexibility, since buying licenses you do not use is one of the most commonly reported sources of cost overrun in this category.

By use case. For call review and conversation intelligence, compare Gong, Sybill, Rilla, and Siro. For roleplay practice specifically, compare Hyperbound, Second Nature, Mindtickle, and Skill Lab. For a connected loop that runs analysis, coaching, and practice off the same signal, compare AmpUp against the bundled capability inside the larger suites. Our best AI sales coaching and roleplay tools guide and best conversation intelligence tools guide go deeper on capability fit.

Questions to ask before you sign anything

Whatever you shortlist, get written answers to these before the business case goes up. What is the total annual contract value, not the seat rate? Is there a platform fee, and does it apply regardless of user count? What is the seat minimum? What are the implementation and onboarding charges? Which capabilities are separately licensed modules? What is the renewal uplift, and is it capped? Can seats be reduced mid-contract or at renewal? And is there a trial or pilot that runs on your own data before you commit?

Vendors that publish pricing can usually answer all of these in one email. Vendors that do not will answer them across three calls, which is itself a useful data point about how the relationship will run after you sign.

Why pricing transparency is worth weighting

Published pricing does two things for a buyer. It lets you build a budget before you spend six weeks in a sales process, and it removes the possibility that your negotiation skill, rather than your requirements, determines what you pay. When a vendor prices to the budget in the room, the company with a sharper procurement team gets a better deal on identical software.

AmpUp publishes all three standard tiers with annual totals, publishes the credit rates for its four metered features, requires no seat minimum, and offers a 14-day trial with no credit card and no call. That does not automatically make it the right product for every team on this list, and the guide above is honest about where focused tools like Hyperbound or enterprise readiness suites like Mindtickle fit better. It does mean you can decide whether AmpUp belongs on your shortlist tonight rather than after a procurement cycle.

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Frequently Asked Questions

Q: How much does AI sales coaching software cost?

Published rates in this category run from roughly $19 to $190 per user per month, and quote-based platforms typically land between $1,200 and $2,500 per seat per year before fees. The wider variable is structure rather than seat rate, since platform fees, implementation charges, and seat minimums can push effective per-user cost two to three times above the quoted number. AmpUp publishes three tiers at $37, $112, and $187 per seat per month billed annually, with no seat minimum.

Q: Does AmpUp publish pricing?

Yes. AmpUp lists Starter at $37 per seat per month, Pro at $112, and Power at $187, all billed annually, with annual totals shown alongside. Enterprise is custom quoted. Every plan includes a 14-day free trial with no credit card, there is no seat minimum, and the credit rates for the four metered premium features are published on the same page.

Q: Does Gong publish pricing?

No. Gong requires a sales conversation for every quote. Third-party estimates put licenses near $1,200 to $1,600 per seat per year with a separate annual platform fee commonly reported between $5,000 and $50,000, plus one-time onboarding. Buyer reports also point to a seat minimum near 15, which sets a practical contract floor.

Q: Does Salesloft publish pricing?

No. Salesloft quotes based on seat count, tier, contract term, and selected add-ons. Third-party estimates put list pricing between roughly $75 and $200 per user per month, with the dialer consistently reported as a separate add-on rather than an included feature. The Clari merger that closed in December 2025 is actively changing how the combined portfolio is packaged.

Q: Which AI sales coaching tools offer a free trial?

AmpUp offers a 14-day trial with no credit card, Sybill offers 14 days on its Business plan, and Hyperbound offers a free tier with pre-built roleplay bots. Second Nature lists a trial on G2 but does not publish terms. Gong, Salesloft, Mindtickle, Rilla, and Siro do not publicly offer self-serve trials, though pilots can sometimes be negotiated as part of a contract.

Q: What is the cheapest AI sales coaching platform?

On published entry pricing, Sybill and AmpUp’s Starter tier are the lowest, both under $40 per user per month. Cheapest on paper is not always cheapest in practice, since a tool that only summarizes calls will not close a coaching gap, and a low rate attached to a seat minimum can produce a higher contract floor than a higher rate with no minimum. Compare total first-year cost for the capability you actually need.

Q: Do AI sales coaching vendors require annual contracts?

Most do. Gong, Rilla, Siro, Second Nature, and Mindtickle are all commonly reported to require annual or multi-year commitments, frequently paid upfront. Published-pricing vendors tend to be more flexible, and AmpUp offers monthly billing alongside its discounted annual rates. Always confirm whether seats can be reduced mid-contract, since paying for unused licenses is one of the most common overruns in this category.

Q: What hidden costs should I budget for?

Five line items account for most surprises: a platform or access fee that applies regardless of headcount, implementation and onboarding charges, separately licensed modules that were assumed to be included, dialer or recording add-ons, and renewal uplift in year two. Ask for all five in writing before comparing proposals, because the quoted seat rate rarely reflects more than half of the first-year cost on quote-based platforms.