Case Study
A Big Win: How KlearNow Transformed Their Sales Motion with AmpUp
KlearNow.AI streamlined meeting prep, debriefs, and deep customer analysis across their sales and customer success teams with AmpUp, the AI sales coaching platform built for enterprise revenue teams.
Global Trade & CustomsFounded 20186 min readKlearNow is the AI-powered platform for global trade, customs clearance, and drayage. Since 2018, it has helped importers, exporters, freight forwarders, and customs brokers digitize their operations and move goods across borders with speed, accuracy, and visibility. Customers trust KlearNow with millions of dollars in cargo every week, and that trust is built on the precision of every conversation, every follow-up, and every commitment the team makes.
That precision was exactly what their sales motion was starting to lose.
The challenge: scaling specificity
KlearNow’s sales and customer success teams were losing hours every week to manual prep, fragmented notes, and follow-ups that captured what was said on a call but missed what it meant for the deal. They had tried the obvious options. Apollo’s note taker, HubSpot’s beta note taker, a handful of generic AI summary tools. The output was always the same: a transcript of the conversation, stripped of the context that actually drives a sale or a renewal.
We were not short on tools. We were short on context. Every AI summary we tried gave us the transcript. None of them gave us the conversation.
- Guy Mofley, Sales Operations & Analytics Manager, KlearNow.AI
The gap wasn’t capture, it was memory. A transcript tells you a call happened. It doesn’t tell the next rep who the economic buyer is, which objection stalled the last meeting, or what was promised in the renewal six months ago. For a team whose credibility rests on precision, that missing context was a real risk.
The solution: context, not just capture
KlearNow found an ideal partner in AmpUp, a platform built by operators who had scaled go-to-market motions at Google and ThoughtSpot. AmpUp’s approach to sales data, deal momentum, stakeholder intelligence, and continuous coaching reflected a depth of experience that generic AI tools couldn’t match. Instead of one more note taker, AmpUp gave the team five connected pieces that carry deal knowledge from the first call to the renewal.
Meeting prep that walks reps in ready. Atlas, AmpUp’s pre-call briefing product, assembles a deal-specific brief before every meeting. Reps now walk in with stakeholder maps, deal history, competitor context, and recommended tactics already in hand, turning hours of manual prep into minutes.
Debriefs that capture meaning, not just transcript. Beyond transcription, AmpUp’s debrief workflow surfaces the objections raised, the momentum signals, the stakeholders who engaged, and the ones who went quiet. The debrief became a coaching asset, not just a record.
Deep deal analysis through a Claude-powered control plane. AmpUp’s Sales Brain aggregates CRM data, call transcripts, and voice notes into a single layer built on Claude. The sales and CS teams can ask questions in plain English and get answers grounded in their actual pipeline, not hallucinated from generic training data.
Customer success enablement at scale. For the CS team, AmpUp’s deal-memory documents aggregate every touchpoint across a customer’s lifecycle. When a CSM prepares for a QBR or a renewal, they see the full conversation history in one place, ready to act on.
Branded collateral generated on demand. AmpUp generates sales and CS collateral dynamically from KlearNow’s brand kit, through Claude. This is usually where AI-generated assets fall apart, but the output looks like it came from their design team.
From reactive to anticipatory
Together, these pieces turned AmpUp’s execution loop into the control plane for KlearNow’s revenue organization. Every conversation feeds the system. Every deal compounds into organizational memory. Reps walk into meetings with context that used to take hours to assemble, and customer success managers approach every renewal and expansion conversation with the full picture of the relationship in front of them.
The first time a rep walked into a call with a stakeholder map they didn’t build themselves, I knew we had crossed a threshold. That is not automation. That is organizational memory.
- Guy Mofley, Sales Operations & Analytics Manager, KlearNow.AI
The shift showed up in where the team spent its time. Hours that once went to reconstructing what they already knew now went to thinking about what comes next.
Our team used to spend the hours before a meeting reconstructing what we already knew. Now that time goes into thinking about what comes next. That is not a small thing.
- Guy Mofley, Sales Operations & Analytics Manager, KlearNow.AI
For Mofley, the takeaway generalizes well beyond global trade. The problem most revenue teams have isn’t effort, it’s information.
If you are leading a revenue team today, you already know the problem. Your reps are not underperforming. They are under-informed. AmpUp closes that gap in a way I have not seen another tool match.
- Guy Mofley, Sales Operations & Analytics Manager, KlearNow.AI
AmpUp turns every call into prep, coaching, and memory: Atlas briefs reps before the conversation, the Sales Brain answers plain-English questions from real pipeline, and deal-memory docs carry context from first touch to renewal. If you’re a revenue leader evaluating AI for your sales and customer success motion, it’s worth seeing AmpUp in action on your own deals.