Your top reps make it look easy.
AmpUp coaches the rest there.
An AI sales coaching platform. It picks up the signal in your top reps' conversations, amplifies it into personalized coaching for every rep, every deal, every week — before the next surgeon visit, not after the quarterly review.
From AmpUp's analysis across 47 enterprise sales teams.
The coaching gap
Your top reps carry your book of business.
The rest of the team is uncoached.
Ramp drags through quarters
Field reps need procedure flows, competitive context, and surgeon preferences before they're useful in the OR. Six to twelve months is the norm. Every new launch restarts the clock.
Coaching can't keep up with the field
Managers cover huge territories. They make it to a handful of ride-alongs a month. The rest of the team runs on whatever they remember from the last QBR.
Coaching arrives too late, or not at all
Your stack already records calls. Nobody closes the loop. By the time a Gong clip gets reviewed, the rep has already lost the next deal the same way.
The coaching loop
Diagnose first.
Then coach. Then practice.
Personalized coaching for every rep, every deal — without pulling managers off the road. Recording calls is only half the loop. AmpUp closes the other half: turning what's actually happening on your reps' conversations into the coaching that changes the next one.
Call Recorder
Record
Every meeting captured automatically. Discovery in the hospital lobby. Evaluation with the cardiologist. OR debrief over Zoom. One capture layer for the field, the clinic, and the call.
Sales Brain
Analyze
Every conversation, discovery, evaluation, OR debrief, scored across four behavioral drivers that predict what wins.
Atlas
Coach
Brief before every meeting. Debrief after. No manager required on the call. Just the pattern, the gap, the next move.
Skill Lab
Practice
Roleplay scenarios built from the rep's actual pipeline. The cardiologist who pushed back. The committee that stalled.
And the coaching tightens with every conversation.
Coaching in action
Coaching your reps will actually use.
Not a generic rubric. Coaching tied to the rep, the deal, and the moment. Here's what your team opens every morning.
Dr. Patel — Eval call, Friday 2pm
St. Luke's Spine Center · 4th meeting
- Procurement flagged ASP concern last call. Bring Q3 reimbursement memo.
- Champion: Dr. Patel · Economic buyer: still unconfirmed.
- Competitor likely in: Globus mentioned in call 2.
Marcus K. · Field Rep
Spine territory · 12 calls scored
Focus this week: Preparation. Atlas will route procurement prep before the next 3 meetings.
The reimbursement objection
Drill built from Dr. Patel + 3 active deals
Buyer:
“Look, I love the device. But our ASP is already underwater on the existing line. I can't go to committee with another premium SKU this quarter.”
From the field
What coaching at scale looks like in the data.
stage progression for prepared reps vs. underprepared
faster sales cycles with structured coaching
coaching coverage — vs. <5% with managers alone
behavioral drivers that predict outcomes better than pipeline stage
Field result
At an enterprise customer running a comparable field motion, bottom-quartile reps reached top-quartile performance in 30 days — once Atlas, Sales Brain, and Skill Lab were running on every deal.
Coaching the sales teams at
Built by a team from
Works with the stack you already have
Bring us your reps' real conversations.
We'll show you what's costing you deals.
A 20-minute coaching diagnostic. We analyze a sample of your team's calls and show you exactly what your reps need to hear — preparation gaps, recurring objections, the coaching that would change next month's number. No commitment.
Book a 20-min diagnostic