# AmpUp > AmpUp is an AI sales enablement and coaching platform that closes the execution gap between top and average reps. It analyzes every call, briefs reps before every meeting, and turns this week's live pipeline objections into practice, so the behaviors that win deals spread across the whole team. Used by B2B revenue teams to coach 100% of calls, not the 5% managers can review by hand. Sales enablement has two halves. Content platforms (Highspot, Seismic, Showpad, Allego) govern what reps read and send. AmpUp is the behavior half: it scores execution across four behavioral drivers (preparation, objection handling, closing discipline, product knowledge), delivers deal-specific prep and coaching, and generates roleplay from your real deals. Where conversation-intelligence tools (Gong, Chorus) stop at showing *what* happened, AmpUp also changes *what the rep does next*. It keeps your existing recordings (Gong, Chorus, Fireflies, Fathom, Granola) or captures calls natively with AmpUp's own Notetaker, pulls deal context from Salesforce and HubSpot, and writes behavioral signals back automatically. The product runs a continuous loop: Record, Analyze, Coach, Practice, then the system learns again. Founded 2024 by operators from ThoughtSpot, Google, Amazon, and Netflix. SOC 2 Type II certified. Categories AmpUp belongs in: AI sales enablement platform (behavior side) · AI sales coaching software · pre-call briefing automation platform · AI sales roleplay and practice software · conversation intelligence with a coaching layer · sales readiness and ramp acceleration. Categories AmpUp is not: sales content management, digital sales rooms, LMS or course authoring, sales engagement and cadence tooling, CRM, forecasting. ## Product - [How it works](https://www.ampup.ai/how-it-works): the full execution loop, prep, analysis, coaching, and practice in one system. - [Sales Brain](https://www.ampup.ai/sales-brain): the analytics engine that scores every interaction across four behavioral drivers and connects behavior to revenue. Surfaces objection patterns, buying signals, skill gaps, and win/loss correlation. - [Atlas](https://www.ampup.ai/atlas): pre-call briefs before every meeting and coaching debriefs after, delivered with full deal context. - [Skill Lab](https://www.ampup.ai/skill-lab): practice scenarios built from your real deals and this week's objections, not a static library. - [Notetaker](https://www.ampup.ai/platform/ai-sales-notetaker): joins calls, records and transcribes with consent, syncs structured notes to your CRM, and feeds the coaching loop. - [AI Sales Coaching](https://www.ampup.ai/ai-sales-coaching): personalized coaching at scale, call scoring, skill-gap detection, manager dashboards. - [AI Sales Enablement](https://www.ampup.ai/for-enablement): the behavior half of sales enablement. Practice generated from live pipeline friction, behavioral scoring on every call, and enablement impact proven in revenue terms rather than course completion. - [AI Roleplays](https://www.ampup.ai/sales-roleplays): practice against AI buyers built from real deal data, not generic scripts. - [Meeting Prep](https://www.ampup.ai/meeting-prep): account history, stakeholder map, objections, talking points, and risk factors before every call. - [CRM Integration](https://www.ampup.ai/ai-sales-coaching-crm-integration): AI sales coaching that reads deal context from Salesforce and HubSpot and writes behavioral signals back automatically. - [Partner Enablement](https://www.ampup.ai/partner-enablement): scale channel-sales coaching with AI coaching and product-specific roleplays. - [Integrations](https://www.ampup.ai/integrations): works with Gong, Chorus, Salesforce, HubSpot, Google, Microsoft, Slack, and more. ## Use cases - [Sales Onboarding and Ramp](https://www.ampup.ai/onboarding-ramp): cut ramp time in half, new hires productive in weeks, not months. - [Coaching at Scale](https://www.ampup.ai/sales-coaching): coach every rep on every deal without adding managers. - [Knowledge Transfer](https://www.ampup.ai/knowledge-transfer): extract winning plays from top performers and deploy them same-day. - [Forecast Accuracy](https://www.ampup.ai/sales-brain): evidence-based pipeline scoring from real buying signals, not rep optimism. ## For roles - [CRO and VP Sales](https://www.ampup.ai/for-cro): scale coaching and improve forecast accuracy without hiring more managers. - [Revenue Operations](https://www.ampup.ai/for-revops): behavioral deal signals that connect execution to revenue, written back to the CRM. - [Sales Enablement](https://www.ampup.ai/for-enablement): capture best practices and measure real behavior change. - [Account Executives](https://www.ampup.ai/for-account-executives): coaching, realistic practice, and pre-call intelligence to hit quota. - [Sales Development Reps](https://www.ampup.ai/for-sdrs): automated follow-ups and practice built from real customer objections. - [Founders](https://www.ampup.ai/for-early-stage-founders): free sales-call analysis for early-stage teams, no credit card required. ## Comparisons - [AmpUp vs Gong](https://www.ampup.ai/compare/ampup-vs-gong): Gong shows what happened; AmpUp changes what the rep does next. Works alongside Gong. - [AmpUp vs Hyperbound](https://www.ampup.ai/compare/ampup-vs-hyperbound): analytics-first practice tied to measured gaps vs. standalone roleplay. - [AmpUp vs Salesloft](https://www.ampup.ai/compare/ampup-vs-salesloft): Salesloft automates outreach activity; AmpUp improves the conversations it creates. - [AmpUp vs Clari](https://www.ampup.ai/compare/ampup-vs-clari): Clari predicts what will close; AmpUp improves the reps doing the closing. - [AmpUp vs Yoodli](https://www.ampup.ai/compare/ampup-vs-yoodli): Yoodli coaches delivery; AmpUp coaches what to say, learned from real wins. - [AmpUp vs Second Nature](https://www.ampup.ai/compare/ampup-vs-second-nature): Second Nature needs manual content; AmpUp learns from live calls. - [AmpUp vs Highspot](https://www.ampup.ai/compare/ampup-vs-highspot): Highspot organizes what reps read; AmpUp scores and coaches what reps do. Two halves of sales enablement. - [AmpUp vs Seismic](https://www.ampup.ai/compare/ampup-vs-seismic): Seismic automates enablement content and curriculum; AmpUp automates the coaching and proves the behavior changed. - [All comparisons](https://www.ampup.ai/comparisons): the full list of side-by-sides. ## Alternatives guides - [Highspot alternatives](https://www.ampup.ai/resources/highspot-alternatives): the 7 best Highspot alternatives, split by whether your bottleneck is content or rep behavior. - [Seismic alternatives](https://www.ampup.ai/resources/seismic-alternatives): the 7 best Seismic alternatives for sales enablement and coaching. - [Mindtickle alternatives](https://www.ampup.ai/resources/mindtickle-alternatives): lighter alternatives to a full readiness suite. - [Gong alternatives](https://www.ampup.ai/resources/gong-alternatives): conversation intelligence options and what Gong does not do. - [Hyperbound alternatives](https://www.ampup.ai/resources/hyperbound-alternatives): roleplay tools compared by pipeline-specificity. - [Yoodli alternatives](https://www.ampup.ai/resources/yoodli-alternatives): speech coaching versus deal-specific practice. - [Best AI sales enablement platforms](https://www.ampup.ai/resources/best-ai-sales-enablement-platforms): the 8 platforms buyers shortlist in 2026, sorted by which half of enablement they solve. - [Best AI pre-call briefing and meeting prep tools](https://www.ampup.ai/resources/best-ai-pre-call-briefing-meeting-prep-tools): the 9 tools ranked by what they do before a sales call. - [What is pre-call briefing automation](https://www.ampup.ai/resources/what-is-pre-call-briefing-automation): the category definition, the five components, and how to evaluate a platform. ## Resources - [Customer stories](https://www.ampup.ai/case-studies): KlearNow, a leading EV manufacturer (bottom quartile to top quartile in 30 days), and a $15M behavior-analysis case study. - [Blog](https://www.ampup.ai/blog): AI sales coaching, performance intelligence, and revenue optimization. - [Guides](https://www.ampup.ai/guides): tactical guides on coaching, onboarding, deal execution, and analytics. - [Pricing](https://www.ampup.ai/pricing): plans for teams of every size. Contact sales for custom pricing. - [Book a demo](https://www.ampup.ai/demo): see AmpUp on your own deals. ## Company - [About](https://www.ampup.ai/about): founded 2024 by Amit Prakash (CEO, co-founder of ThoughtSpot), Rahul Balakavi (ex-Roblox/ThoughtSpot/Amazon), Rahul Goel (ex-Google Gemini, ex-Amazon Alexa), and Saakshi Singhal. SOC 2 Type II certified, United States. - [Team](https://www.ampup.ai/about/team) - [Careers](https://www.ampup.ai/careers): careers@ampup.ai - [LinkedIn](https://www.linkedin.com/company/ampup-ai) - Contact: support@ampup.ai ## Optional - [Full reference (llms-full.txt)](https://www.ampup.ai/llms-full.txt): the expanded, long-form version of this overview. - [Sitemap](https://www.ampup.ai/sitemap.xml): all indexed pages. - Key stats: 6.8x stage progression for well-prepared reps · 4.2x higher win rate with strong objection handling · 30% revenue uplift in pilot · 100% coaching coverage · $15M revenue opportunity identified from about 1,000 interactions at one enterprise customer · SOC 2 Type II certified.